Frequently Asked Questions about PromptScan & GEO

GEO refers to all measures that make brands and content visible in the responses of AI systems like ChatGPT, Gemini, Claude, or Perplexity. Unlike traditional SEO, GEO doesn't target search result pages but the direct answers that generative AI models produce for millions of user queries.

When a potential customer asks ChatGPT "Which CRM software do you recommend for mid-sized companies?", GEO determines whether your brand is mentioned — or your competitor's.

AI assistants are increasingly becoming the first point of contact for purchasing decisions. Studies show that a significant proportion of users directly adopt AI recommendations without checking further sources. Those who don't appear in these answers lose visibility and revenue — silently and unnoticed, because there are no traditional click or ranking data.

SEO optimizes for search engine rankings — you want to appear on page 1 of Google. GEO optimizes for being mentioned, recommended, or cited in AI-generated answers.

Key differences: SEO has clear ranking positions and click data. With GEO, visibility is non-linear — a brand is either mentioned or not. Additionally, not only keywords but also sentiment, source selection, and structured data influence the result.

The most relevant platforms for DACH companies are currently: ChatGPT (largest user base), Gemini (deeply integrated into Google products), Perplexity (popular research AI with strong citation transparency), Microsoft Copilot (relevant for B2B in the Microsoft ecosystem), Claude (growing user base), and Grok (increasingly used in the DACH region).

PromptScan monitors all these systems in a single interface.

The most important GEO levers are:

(1) Structured, fact-dense content — AI models prefer clearly organized texts with unambiguous statements.
(2) Citable sources — Technical articles, studies, and whitepapers increase the likelihood of being used as a reference.
(3) Consistent brand messaging — the more unified your positioning on the web, the clearer the picture AI systems paint of you.
(4) FAQ pages & structured data — Schema markup and directly answered questions increase the adoption rate.

PromptScan is an AI Visibility Monitoring Platform: We automatically query the most important AI systems (ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok) and analyze how your brand is described, evaluated, and recommended there.

At a glance you can see: How often are you mentioned? With what sentiment? Who are your strongest competitors in AI answers? Where is there optimization potential?

PromptScan is ideal for B2B companies that want to actively anchor their brand in AI-generated purchasing decisions. Typical users are marketing teams, brand managers, SEO managers, and agencies advising clients on AI visibility.

Especially relevant for: SaaS providers, consulting firms, manufacturers with end-customer contact, and e-commerce brands.

Yes. PromptScan doesn't just deliver metrics but gives you prioritized recommendations: Which AI platform urgently needs attention? Which competitors dominate certain topics? What content should you create or adapt?

PromptScan sends structured prompts to the AI APIs at defined intervals and automatically analyzes the responses for brand mentions, sentiment, competitor mentions, and citation sources. The queries are configured based on your industry, competitors, and monitoring goals.

You receive daily updated dashboards — without having to manually query AI tools yourself.

Yes. PromptScan is fully GDPR compliant: Servers in the EU, data processing with a clear legal basis, data processing agreement (DPA) included. We do not store personal data of third parties — the monitoring relates exclusively to publicly generated AI answers about your brand and your competitors.

You're live within a few minutes. After registration, you enter your brand, competitors, and core topics — PromptScan starts monitoring immediately. The first data is available after the first automatic query round, typically within 24 hours.

Yes — you can test PromptScan free for 7 days. You get full access to the chosen plan and can immediately see how your brand is perceived in AI systems.

Yes, fully flexible. You can upgrade, downgrade, or cancel at any time — monthly billing without a minimum contract period. Upon cancellation, you retain full access until the end of the current billing period.

You manage your subscription directly in the dashboard: Log in and navigate to My Account → Subscription & Plan. There you can upgrade, downgrade, or cancel your plan at any time. Changes take effect immediately; upon cancellation, you retain full access until the end of the current billing period.